Google has announced plans to integrate the newest version of the Content Credentials authentication standard into its key products, to mark content created or edited using artificial intelligence (AI). The Coalition for Content Provenance and Authenticity (C2PA) is a system designed to track the origin and editing history of digital content, into its search, ads, and potentially YouTube services.
It indicates whether the published content was created by AI tools or not. The risk with AI-generated images is that many digitally created and enhanced images cannot be differentiated when compared with images created with the help of AI software or tools. However, Google, via its new blog post, has confirmed that it will incorporate AI-generated content labelling into its ad systems.
The tech giant states that it will start using this labelling technology in Google Search. Hence, if any image is available on the internet with C2PA metadata, users will be able to click on the ‘About this image’ option to get more context about it and if it was created or edited by AI. Google also plans to add this C2PA metadata using its ad systems.
This technology could also be applied on YouTube to label AI-generated videos or those edited with AI tools. We can also expect other feature improvements to the C2PA metadata integration in the coming months. Moreover, an embedded watermarking tool created by Google DeepMind will help in identifying AI-generated media files across the internet.
